Keenlife

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Keenlife is a brand of healthy, easy to make quinoa dishes.  I was asked to help define their brand in an authentic way and to create unique packaging with a strong shelf appeal. Using Processing, I developed a program that generates an endless array of logos, building the brand name out of scattered pieces of quinoa. The random, organic look communicates a natural, authentic brand while avoiding the clichés of the health food industry. I based the packaging off of cardboard milk cartons, which provides a unique look, but also allows the product to be easily opened and poured into a pot. The messaging on the box is straightforward and honest, promoting a healthy lifestyle and responsible food production.

 

Keenlife is a brand of healthy, easy to make quinoa dishes.  I was asked to help define their brand in an authentic way and to create unique packaging with a strong shelf appeal. Using Processing, I developed a program that generates an endless array of logos, building the brand name out of scattered pieces of quinoa. The random, organic look communicates a natural, authentic brand while avoiding the clichés of the health food industry. I based the packaging off of cardboard milk cartons, which provides a unique look, but also allows the product to be easily opened and poured into a pot. The messaging on the box is straightforward and honest, promoting a healthy lifestyle and responsible food production.