Aiden Symes is a multidisciplinary designer based in Brooklyn, NY. His output includes brand systems, fonts, websites & books. He primarily helps new brands define themselves, but he has also worked with larger organizations like The Smithsonian, Buzzfeed & The Atlantic.
Brand Identity
User Interface
Packaging
Frontend development
hello@aidensymes.com
Titling Gothic by David Berlow
The nootropic market is increasingly crowded as people look for alternatives to caffeine. Unlike many competitors, Kinetiq takes a science-forward approach to their product. We wanted to highlight this with highly structured branding & packaging accompanied by more approachable product & lifestyle photography.
Product photography: Stevenson Michel
Additional photography: Jackie Cole
Copy writing & brand positioning: Joe Anderton
Creative direction & design: Aiden Symes